Generative Search Engines: Impact on Portal Traffic
Generative search engines combine a traditional web-crawler index with a large-language-model (LLM). When someone types (or speaks) a question, the model writes a short answer, then attaches a handful of source links underneath. Google’s AI Overviews, Microsoft’s Copilot in Bing, Perplexity.ai, and the new ChatGPT Search prototype all sit in this category. Because the answer […]

